Woolpower manufactures warm base layers and mid-layer garments from our own fabric Ullfrotté Original. We manufacture all our products in Sweden. At our factory in Östersund we do everything from knitting and preparing the fabric to sewing, packing and storing products. We have specialised in manufacturing functional products that withstand extreme weather conditions, sudden changes in weather and different levels of activity. Our clothes should be the first choice for people who spend a lot of time outdoors and want confidence in their equipment. The clothes are popular with mountain hikers and wind-turbine technicians alike.
OUR VISION – WE WILL GENERATE WARMTH FOR 100 YEARS
Our vision to generate warmth for 100 years means that we manufacture products that keep people warm for years whatever the weather, and that as a company we act with warmth and respect towards everything and everybody that is in any way involved with, dependent on or affected by us.
Our goal is to responsibly and sustainably, and with a focus on the people behind the garments, manufacture products that last year after year. This means that we retain a long-term perspective in all the decisions we make. We endeavour to make clothes that are timeless, functional and of a very high quality so as to discourage a throwaway mentality. The resources we use, how we use them and what they are used for require responsibility for the environment, people and animals. We work with continuous improvements to ensure that our production has the smallest possible impact on the environment.
Woolpower is real-life proof that it is possible to be a leading Swedish textile company and that it is possible to retain all production in Sweden, while at the same time acting responsibly and with care for the world around us.
Our Owners
Woolpower is owned by brothers Adam and Daniel Brånby and is part of the family-owned company Ekstigen AB. Within the same group you will also find Gränsfors Bruk, Wetterlings, and Svedbro Smide, which among other things manufacture hand-forged axes and the blue Svedbro pry bar. All three companies share something very important: they keep their production in Sweden and care deeply about craftsmanship, knowledge, the environment, and tradition. We encourage you to visit our colleagues at gransforsbruk.com, wetterlings.se, and svedbrosmide.se to learn more about forging and their products.
It is Daniel and Adam, together with their father and former owner Gabriel Brånby, pictured here, who laid the foundation for Woolpower’s strong belief that it is possible to be a responsible textile manufacturing company in Sweden. Long-term thinking should form the basis of every decision, even if it means lower profit margins in the short term. Daniel and Adam do not hesitate. Despite the fact that the cost of one seamstress in Sweden corresponds to approximately 30 seamstresses in, for example, Bangladesh, they persistently go against the current and keep production in Sweden.
Our History
Woolpower was previously known as Ullfrotté. The business was founded in Östersund in 1969 as a production unit and subcontractor to the Swedish Cooperative Union (KF) and was then called Vinetta. At its peak, the company employed more than 530 people and primarily manufactured nylon tights. In the early 1970s, the material Ullfrotté Original was developed in collaboration with the Swedish Armed Forces. The goal was to create warm, durable, and easy-care base layers. The first Ullfrotté garments began production in 1972.
Svalan Logistik
When you shop in Woolpower’s webshop, your order is handled by Woolpower’s sister company, Svalan Logistik AB. This handling includes payment, delivery, returns, and claims.
Company registration number: 556997-6151
VAT number: SE556997615101
Address: Gärdsgårdsvägen 2, 831 77 Östersund, Sverige
Phone: +46 63 12 27 00
Monday – Friday 09:00 – 12.00
E-mail: contact@svalanlogistik.com
