Woolpower is part of a small family-owned business group and has three sister companies – Gränsfors Bruk, Svedbro Smide and Wetterlings. Common for the companies are that they all manufacture in Sweden and share the same values in quality and sustainability.
We care about:
All three companies share something very important: They retain their production in Sweden and cherish craftsmanship, knowledge, the environment, and tradition.
It is Daniel and Adam, along with their father and former owner Gabriel Brånby, who have laid the foundation for Woolpower’s strong conviction that it is possible to responsibly operate a manufacturing textile company in Sweden. Long-term sustainability should underpin all decisions, even if it means lower profit margins in the short term. Daniel and Adam do not hesitate. Despite the fact that the cost of one seamstress in Sweden equals approximately 30 seamstresses in Bangladesh, they persistently go against the grain and keep production in Sweden.
