I am Woolpowered - Woolpower

Sometimes we meet people who really make a strong impression on us. Have you ever sat down and heard a life story that you just feel you have to share?

We come in contact with many people who use our clothes in one way or another and we hear many moving, funny and inspiring stories. Stories about life choices, adventures and dreams. Stories that we want more people to take part in.

Welcome to I am Woolpowered, stories about people.

Adventures with Bushcraft Alli

In the middle of a forest in northern Germany, a woman stretches a tarp between two trees. The smile on her face speaks volumes and her black Labrador Ben is always at her side.

Hiking Norway lengthwise with Simon

Delete all the “what if’s“ once in a lifetime and embark on a great hiking adventure

The dream of climbing europe’s highest mountain

Jesper Hägg and Hampus Carlson met at Luleå University of Technology in 2012. They had both applied to the institution to get closer to nature. Little did they know what adventures their friendship would take them on.

Marielle has biked once around the earth

She has biked more than 50,000 kilometres during the last four years alone. She has crossed the United States and Canada. Biked all the way around Australia and New Zealand, through 15 European countries in 47 days and she is soon off for her next adventure.

Life in five square metres

Many people dream about it. The freedom to do exactly what you want and take the day as it comes. But what are we really prepared to give up for such freedom? We met Jørund Eggen who has chosen to live a “Van life”, a lifestyle that more people in Sweden are becoming aware of.

Where time has stood still for a century

With sweeping views of the mountains, hillside meadows and strangely shaped old birch trees, this is where Anita lives with her animals during the summertime. Anita works hard from early morning to late evening, and she does it with pleasure.