We distance ourselves from Black Friday. A day that encourages overconsumption through price reductions goes entirely against our belief in responsible production and consumption. We believe in high-quality products that you can use year after year, produced under fair working conditions for those who make them.
We are aware of the significant environmental impact of clothing production and see it as our duty to responsibly manage the raw materials and resources we use. By focusing on functionality, high durability, comfort, and timeless design, we strive to ensure that our products are used many times over a long period.
With a static product range, we enable consistent production throughout the year, eliminating low- and high-demand seasons. This allows us to plan raw material purchases in advance and provide our suppliers with the stability needed for a sustainable production foundation. By not producing products based on current trends but rather on their functionality and clear purpose, our garments remain relevant across seasons. This means our retailers don’t need to hold clearance sales, and we avoid wasting materials.
