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BLACK FRIDAY

Let´s talk about Black Friday. A day created so that people will shop more by lowering prices. We believe in high-quality products that last for years, and fair wages for the people who make the products.

Together with our sister companies Gransforsbruk and Svedbro Smide, we take a stand against Black Friday by closing our webshops tomorrow.

Instead, we encourage you to opt outside. Take a hike, make a fire, or spend the day caring for your outdoor equipment.

We wish you a nice Green Friday instead!

I AM WOOLPOWERED

Dreams and Adventures

Care for your garments

Do you know who sewed your sweater?

Warm feets

MULTI-LAYERD APPROACH

Our value chain

Research about time spent outdoors